2.1.1 Aspects of the Market
A market is an industry made up of customers and competitors that a business wishes to operate in and target …
2.2.1-2 Primary & Secondary Research
Market research is the act of a business researching its customers or competitors in order to understand the marketplace better. …
2.2.3-5 Data, Market and Orientation Types
2.2.3 Data types Quantitative (numerical) data — Information you can measure or reduce to a number. “How often do you …
2.3.1 Price
Marketing MixThe marketing mix is a combination of the 4Ps that a company uses to influence customers to purchase its …
2.3.2 Place
Place is one of the 4Ps of the marketing mix. Channels of Distribution Direct to Consumers/ E-commerce The manufacturer sells …
2.3.3.a Promotion: Methods
Promotion is one of the 4Ps of the marketing mix. There are 3 methods that a business may use to …
2.3.3.b Promotion: Influential Factors and Promotional Objectives
Promotion is one of the 4Ps of the marketing mix. Factors that influence the promotional mix Target market – depending …
2.3.4 Product
Product is one of the 4Ps of the marketing mix. Products are either goods or services that customers buy to …
2.3.5 Product Lifecycle & Extension Strategies
Product is one of the 4Ps of the marketing mix. The product lifecycle is the idea that products go through …
2.3.6 Product Development and Innovation
Product is one of the 4Ps of the marketing mix. Innovation is the idea of creating something new. Creating an …
2.3.7 Boston Matrix
Product is one of the 4Ps of the marketing mix. The Boston Matrix allows a business to measure its products …
2.3.8 Branding
Branding is the identity of a business. It is reflected in everything the business does from the business logo, and …