Content Area 2: Market Research, Market Types And Orientation And Marketing Mix – NCFE Level 1/2 Technical Award in Business and Enterprise.

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, Last Updated

November 17, 2023

, Course Duration

Unlimited Duration

This course includes

Access on mobile and Desktop

Certificate of completion

This course covers content area 2: Marketing for the NEW NCFE Level 1/2 Technical Award in Business & Enterprise and is designed for students in Y9, Y10 or Y11 of secondary school to learn skills for running a business, such as managing resources, marketing and human resources.

Course Content

  • 2.1.1 Aspects of the Market 00:00:00
  • 2.1.1 Quiz 00:06:00
  • 2.2.1-2 Primary & Secondary Research 00:00:00
  • 2.2.1-2 Quiz 00:06:00
  • 2.2.3-5 Data, Market and Orientation Types 00:00:00
  • 2.2.3-5 Quiz 00:06:00
  • 2.3.1 Price 00:00:00
  • 2.3.1 Quiz 00:06:00
  • 2.3.2 Place 00:00:00
  • 2.3.2 Quiz 00:06:00
  • 2.3.3.a Promotion: Methods 00:00:00
  • 2.3.3.a Quiz 00:06:00
  • 2.3.3.b Promotion: Influential Factors and Promotional Objectives 00:00:00
  • 2.3.3.b Quiz 00:06:00
  • 2.3.4 Product 00:00:00
  • 2.3.4 Quiz 00:06:00
  • 2.3.5 Product Lifecycle & Extension Strategies 00:00:00
  • 2.3.5 Quiz 00:06:00
  • 2.3.6 Product Development and Innovation 00:00:00
  • 2.3.6 Quiz 00:06:00
  • 2.3.7 Boston Matrix 00:00:00
  • 2.3.7 Quiz 00:06:00
  • 2.3.8 Branding 00:00:00
  • 2.3.8 Quiz 00:06:00
  • 2. Marketing Quizlet & Gimkits 00:00:00

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